Strategic Marketing Analyst
The energetic and capable Richard Roff joined Future Medium under the IntelligentIsland funded K2B program. Richard brings an enthusiastic personality and a diverse background in marketing frameworks and entrepreneurial thinking. Richard holds both qualifications from TAFE Tasmania and the University of Tasmania. He has completed an Advanced Diploma in Marketing, Diploma in Business Studies, and has also completed his degree in Commerce majoring in Marketing and Entrepreneurship. He also has experience in working with online projects, including the management of a film festival that utilised online promotions as one of its primary communications tools.
Richard works on two significant areas of marketing for Future Medium. The first is bringing direct benefit to our clients by working with them specifically on their marketing objectives and devising methods by which they can leverage these online. To do this he works closely with existing creative and technical business units to uncover customer's product/service segmentation define the demographic profiles of customer's site visitors/users, extracting the customer's key value proposition/s and match these to the resulting plans/designs from the creative division. Richard also assesses and advises clients on integration with offline media; and developing and monitoring online marketing strategies through defining marketing goals, triggers, keywords, and affiliate marketing relationships.
He also works on a broad scope marketing strategies for Future Medium. He focuses on products and services; which involves developing a comprehensive brand definition and matching this to a growth plan with the executive team.
