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News
20/12/2007
k2b position granted for 2008
The k2b program has granted Future Medium a graduate marketing officer and associated mentoring services for 2008. Future Medium are pleased to receive this assistance as it cements a cornerstone of the organisations strategy to increase capacity to service the growing strategic marketing needs of our client base and that of our own products and services.
Managing Director, Glen Johnson commented on Future Medium's web strategy division:
"The provision of integrated digital services has evolved to the extent that traditional marketing strategy services are both a key driver and significant value add to online project and product development. More specifically, customers' strategies for the digital world continue to seek out return on investment and this is invariably linked to an intimate understanding of market segmentation, market needs, identifying these value propositions, and developing strategies to implement market access plans in the online environment."
Future Medium has always combined strategic planning as one of the three core tenements in our product service mix; believing that this provides reliable return on investment and facilitates exceptional client relationships.
The rapid growth experienced by the company in the past 3 years has highlighted the importance of expanding our strategic team in line with our creative and technical offerings.
The k2b program will assist Future Medium to increase the capacity of the strategic team by the addition of an entrepreneurial marketing strategist.
k2b is an innovative training program that has been designed to address the marketing skills shortage within the Tasmanian ICT and Science and Technology industries.
In 2008 the k2b program has two financial supporters:
- The Intelligent Island Market Access and Partnership Program, which is funded by the Australian Government and administered by the Tasmanian Department of Economic Development is funding through its special grants program the placement and support of 6 marketing graduates into Tasmanian ICT companies.
- The Tasmanian Department of Economic Development is funding the placement and support of at least 1 marketing graduate into Tasmanian Science and Technology companies.
