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News
24/12/2007
Strategic Marketing Analyst Richard Roff joins FM
The energetic and capable Richard Roff has joined Future Medium under the Intelligent Island funded k2b program. Richard brings an enthusiastic personality and a diverse background in marketing frameworks and entrepreneurial thinking. Richard holds both qualifications from TAFE Tasmania and the University of Tasmania. He has completed an Advanced Diploma in Marketing, Diploma in Business Studies, and has also completed his degree in Commerce majoring in Marketing and Entrepreneurship. He's also had experience in working with online projects, including the management of a film festival that utilised online promotions as one of its primary communications tools.
Richard will be working on two significant areas of marketing for Future Medium.
The first is to bring direct benefit to our clients by working with them specifically on their marketing objectives and devising methods by which they can leverage these online. To do this he'll work closely with existing creative and technical business units to uncover customer's product/service segmentation define the demographic profiles of customer's site visitors/users, extracting the customer's key value proposition/s and match these to the resulting plans/designs from the creative division. Richard will also be assessing and advising clients on integration with offline media; and developing and monitoring online marketing strategies through defining marketing goals, triggers, keywords, and affiliate marketing relationships.
He'll also be working on a broad scope marketing strategy for Future Medium. He'll be focusing on products and services; which will involve developing a comprehensive brand definition and matching this to a growth plan with the executive team.
If you work with Future Medium you will most likely meet Richard over the course of the next few months. If you have any particular marketing requirements or ideas that you'd like to explore further, he'd be only too happy to hear from you.
