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News
6/2/2008
Enterprise Growth Program for market development
Tasmania's Department of Economic Development has assisted Future Medium to commence a process of strategic marketing analysis and marketing plan implementation throughout 2008.
Managing Director, Glen Johnson, described the problems faced in 2008
"Future Medium's core business is a complicated product and service mix that is targeted at a segment that is increasingly becoming less educated about the buying process and reasons. As a supplier in a market of confused buyers it has become evident that Future Medium must take steps to simplify its value proposition through either targeted advertising or packaged service offerings."
Having acknowledged the above, Future Medium's case manager, Mr. Phil Johnston, recommended a full strategic assessment of Future Medium's marketing approach. Furthermore, Mr Johnston recommended that we seek mentoring support in implementing the 2008 marketing strategy.
With the assistance of the Enterprise Growth Program Future Medium will access a comprehensive methodology and process driven by an innovative marketing strategist. The methodology will uncover customer segmentation and how to target and satisfy these segments. The process will clarify for Future Medium the path forward to take the Future Medium brand to the next level; developing brand exposure and leveraging brand loyalty. Ultimately the process will lead to continued retention of existing clients whilst also facilitating acquisition of new high margin clients both locally and interstate.
