F1 Superboats is a national organisation operated from Sydney.
Prior to working with Future Medium the peak body for F1 boats had a site that did not represent their high-standing in the sector, it was awkward to have updated, was inconsistent, and was not conducive to information sharing or generating sponsorship.
Future Medium worked very carefully with key content administrators, event organisers and the president of F1 boats.
The final project specification determined the need for a technology platform that would enable the F1 Superboat community to:
- View event information;
- Share race results with peers and crowds;
- Sell merchandise;
- Create a members lounge;
- Manage video footage;
- Animate images within the CMS platform; and
- Promote the brand experience that is F1 Superboats Australia
The development has successfully met all criteria whilst also simplifying the method for keeping content up-to-date, style controlled, reliable, and exciting.










