The Right Formula for F1Boats

F1 Superboats is a national organisation operated from Sydney. 

Prior to working with Future Medium the peak body for F1 boats had a site that did not represent their high-standing in the sector, it was awkward to have updated, was inconsistent, and was not conducive to information sharing or generating sponsorship.

Future Medium worked very carefully with key content administrators, event organisers and the president of F1 boats.

The final project specification determined the need for a technology platform that would enable the F1 Superboat community to:

• View event information;
• Share race results with peers and crowds;
• Sell merchandise;
• Create a members lounge;
• Manage video footage;
• Animate images within the CMS platform; and
• Promote the brand experience that is F1 Superboats Australia

The development has successfully met all criteria whilst also simplifying the method for keeping content up-to-date, style controlled, reliable, and exciting.

"I decided that our existing web site was up for a renovation and a new look and feel in the design was required for the whole site.

I searched for a company to take on this project for over 12 months.  I needed a web design company with credibility, one that understood my needs and would be there for the long term.

Another key point that I was also looking for was enthusiasm in the project, so that our website would be one of the best power boating sites in the world. We believe this has been achieved and we are very happy with our new site.

Every person that visits the site comments on how good it looks and works.

I found Glen Johnson and his team at Future Medium to be very professional and obliging and I would not hesitate in recommending the company to any one that is as fastidious as I am."