Corporate Website Designs

Future Medium has always been focused on the corporate internet community.  Traditionally this has been the most demanding and mobile sector of the internet.  The continual demand for brand-sensitive designs that are visually pleasing, highly interactive, search engine friendly, and flexible in regard to content storage, has forced the development of a wealth of skills and knowledge.

Whilst it is important to have an appreciation for the greater issues, and the general topics noted above, the true benefit of working with a seasoned professional team is in the details.  It's the finer nuances that only a new media creative can learn, interpret, and apply when he or she is regularly exposed to all aspects of a complete roll-out of an online solution.  At Future Medium this is where our creative people shine.

Typically a creative will be present for scope meetings, specification writing, workshops, presentations, and then the final implementation and quality control.  Even when we work with external technical teams we enforce our 'get involved and stay involved' style through to project completion.

Corporate web design projects are based on briefs and workshops and are evolving organic solutions that are checked by rigid signoff procedures.

As standard practice all Future Medium sites are built to adhere to the strict XHTML standard.  This guarantees correct and usable presentation of the website in any standards-compliant web browser.

All sites are designed in such a way that content is clear to read and easily accessible.  This means providing content on high contrast areas, providing text content that is adjustable to a larger size (where possible and permitted by the browser), and structuring content in such a way that a user finds it in the most commonly accepted fashion.

Site navigation is consistently built to meet commonly accepted user expectations.  To assist with return visitor issues we commonly colour code areas to signify more clearly what area a user is 'in'.

Unless otherwise noted, the design of each site will be sophisticated and modern, with usability as a central key.  Each design is structured so that it will appeal to the target audience of the project and effectively communicate the necessary segments of information available.  Each design is based around existing corporate identity material and may take some licence and inspiration from current press and promotional material of the organisation.  In situations where branding is being finalised or not suitable, Future Medium have the capacity to assist in aligning or developing from scratch suitable brand material.

Early design workshops identify segments of the target audience and allow the solution to accommodate a service model for each user type.  This typically involves discussing the types of user that will visit the site, what their individual requirements are, and then producing a design (and possibly altering the sitemap) to make certain that each site user is satisfied in a particular manner or order.  There may be a major audience segment, a minor, and so forth.  The design layouts follow the user group analysis in the draft stage of the visual concept development.