Corporate Website Development

For Future Medium, a corporate website development is a combination of all our core competencies. By utilising the following elements, we are able to create a totally integrated solution for our client's online needs:

• Attractive, functional, user-centred design elements
• Standard compliant web page development to ensure a consistent user experience across different browsers and operating systems
• Content management system integration to provide the client the ability to make changes to the website themselves
• Secure areas to provide functions to customers to interact with your business in all manner of ways

There is a continuum of how these elements can be applied, depending on the client's end-user needs. For some this may mean the incorporation of e-commerce for the purpose of purchasing products, paying bills or making superannuation contributions.
For others they may provide facilities for their members to update information about themselves, thus forming a community of 'micro-sites'.

Other items that need to be considered include:

• Search Engine Optimisation - While paid marketing campaigns can produce dramatic results, it is important to assist the process by ensuring maximum search engine visibility of the site itself. We typically provide the ability to adjust metadata via the content management system, or provide automatic extraction of keywords from content. Intelligent use of text links, image descriptions and page titles all combine to increase search engine visibility from the beginning, with no extra user effort involved
• Capacity planning - To ensure the best user experience there needs to be attention paid to the way the site has been built, and how it is hosted. These combine to control the overall speed of the site as far as download and navigation are concerned. Our enterprise-grade hosting facility and dedicated server ensure maximum performance for the site and associated services. The development of the site itself is done using our own high-performance development framework. Other elements such as the compression of images and the division of elements within a page contribute to a more enjoyable experience for your customers

Regardless of the exact requirements, each development follows a proven process, and is built upon years of experience and systems development.

Future Medium have settled on Java as our preferred development environment, which enables us to produce consitent high-quality results by leveraging a wide variety of existing code as well as providing flexibility in the hosting environment.

Typically we use the Apache Tomcat Application server for hosting Java-based websites. This environment is available for multiple operating systems, which gives tremendous flexibility in meeting client needs when they have a need to host on a Windows machine for example. Other application servers can also be utilised in response to specific demands.