The TV broadcast provided extensive advertising, public relations and online marketing opportunities with a range of promotional activities available for Tasmanian tourism businesses to capitalise on the national broadcast.
The tv.discovertasmania.com website formed a rich media hub for the broadcast and surrounded easy to use archival videos with promotional offerings of Tasmanian tourism product.
Future Medium produced the design for the tv.discovertasmania.com website after successfully designing a similar rich experience for the colours of autumn campaign in 2008.
- Create a media centre to easily access video and seamlessly support the branding material produced for the overall TV series.
- Carry visual theme components from the main discovertasmania website but create an identity that stood both alone and as part of the brand family.
The website has become a rich tapestry of content that is both useful and inspiring and is without doubt an important asset to Tourism Tasmania and tourism businesses in the state.
- The project is now managed internally by Tourism Tasmania.