The new website needed communicate government priorities, policies, and the activities of the Premier in a timely and contemporary way. Additionally, the new website needed to meet the needs of a broad cross-section of the community, and had to provide information relevant to visitor's needs - whatever level of skill or experience they possessed.
The websites key functions were to:
- provide the community as a whole with a highly usable and accessible online location to source a wide variety of information regarding the Premier and the government; and
- provide media access to key information regarding the Premier, including imagery and rich media.
The project had a number of key deliverables, these being:
- Specification - including usage scenarios and content framework;
- Development of site information architecture;
- Graphical interface and interactive design;
- Usability and accessibility planning;
- Communication with technical stakeholders; and
- Integration with MySource Matrix CMS (to be undertaken by internal staff).
A specific requirement of this project was for the resulting website to retain a high level of relevance to site visitors and to maintain this throughout at least a two to four year period.
The Solution - an Innovative Vision
Future Medium worked with the Government Communications Office to establish a vision for the Premier's website. The vision catered for the layout of competing content categories, the development of an appropriate 'Premier's brand online', and the effective delivery of information to a varied audience. The vision was innovative and embraced contemporary web concepts and technology in its application.
The vision was formulated through a structured workshop session with key stakeholders. This formed an essential component of the projects workflow and the roadmap for deliverables.
It was desirable to show the Premier as contemporary and innovative - which we interpreted as 'progressive and accessible'. We ensured that the level of interactivity and the embrace of new technologies in his website translated as a brand value - i.e. the Premier was up-to-date and accessible.